LITTLEST PET SHOP - LUCKY PETS LINE
BRANDING: COURTNEY COUTU, MICHELLE BRADBURY
PET ILLUSTRATION: PAMELA WALL
STRUCTURE DESIGN: COURTNEY COUTU / MIKE AKIN
FORTUNE COOKIE BLIND BAG
The team introduced a sustainable blind bag concept using a molded pulp fortune cookie. Inside, each cookie contained a pet, a fortune slip, and an accessory, creating an element of surprise for collectors. These eco-friendly packages were designed to be merchandised in bulk, filling dump bins on mass market shelves, offering a fun and collectible experience that aligned with both the brand's charm and a growing commitment to sustainability.
star shaped duo packaging
A hangable, star-shaped package that offered an interactive unboxing experience. Each of the star's sides folds out to reveal a hidden blind bag containing a pet, adding an element of surprise and discovery. The innovative design not only stands out on shelves but also enhances the collectible experience, making it both playful and engaging for consumers.
interactive crystal ball packaging
For the ultimate Lucky Pets fan, the team designed an enchanting crystal ball-themed package that continued the brand’s narrative in a fun, interactive way. The packaging featured visual instructions guiding children to turn a side panel, causing pets to tumble out from the bottom of the package, adding an element of surprise and delight. This unique design enhanced the unboxing experience, bringing the magic of the Lucky Pets world to life.
interactive fortune telling packaging
The team created an innovative pentagon-shaped package that housed a pet in each of its five sections. At the center, two dice were included, allowing children to play a custom fortune-telling game with the pets, adding layers of interactive fun. This engaging design encouraged repeated play, making the package itself a keepsake that children would return to again and again, long after the initial unboxing.