CREATIVE DIRECTION: COURTNEY COUTU, ALISA MCCOY
ILLUSTRATOR: PAM WALL
AGENCY: GELCOMM

The team transformed the brand’s visual identity from a more domesticated, teal-and-purple wood texture look to a rich, multi-layered design inspired by indigenous patterns and motifs. This shift reflected the brand’s promise to make every day an adventure, infusing the aesthetic with a sense of exploration, authenticity, and cultural depth. The new look embodied a bold, adventurous spirit, resonating with customers seeking a deeper connection to their products.