Working on the Fourth Wing Monopoly game was truly a full-circle moment for me. As a genuine fan of the series, having the opportunity to collaborate directly with the author and publishing team made the experience especially meaningful. It was both an honor and a creative challenge to help bring this world to life in a way that felt authentic to its passionate audience.

 

With limited existing visual assets beyond the logo and a handful of dragon illustrations, I partnered closely with an illustrator to develop a rich library of custom artwork for the game. Every element was thoughtfully considered—from the packaging, which was designed to present as a book, to the reveal moment where the sleeve and book separate to form one continuous illustration. Custom illustrations extended across the game board as well, ensuring a cohesive and immersive experience from start to finish.

 

Beyond the product itself, I supported a robust marketing rollout. This included designing experiential photo moments, such as a large-scale backdrop featuring oversized cards from the Priorities game, which was activated at both a Boston Red Sox event and Romantasy Book Con in Orlando. I also led creative for eCommerce photography and video to elevate the product’s presence online, and developed supporting assets including team apparel, postcards, and stickers.

 

Additionally, I helped art direct social content designed to build anticipation and tease the release of one of the games within the Fourth Wing capsule. This project combined storytelling, world-building, and brand development in a way that felt deeply personal and creatively fulfilling.

 

This work was made possible through the incredible partnership of my cross-functional peers. While I led the creative vision and art direction, these collaborators played key roles in bringing the project to life: Rebecca Yarros (author of the Fourth Wing series), Entagnled Publishing, Elizabeth Sirapandji (Instagram reel editor), David Davignon (ecomm video editor), Kate Forrester (Monopoly illustrations), Bonnie Kan (Fourth Wing Priorities art direction).