JEWELRY COMPANY SHOW ROOMS
CREATIVE DIRECTION: COURTNEY COUTU, ALLISON MARSTON
JEWELRY DESIGN: VARIOUS
JUNIORS LINE
For this bold jewelry collection targeting the 13-18 year-old demographic, the team designed an eye-catching vignette that blended high-fashion elements with urban grit. Embellished busts, spray-painted dress forms, custom hardware jewelry displays, and grunge-inspired accessories created a dynamic, rebellious backdrop that perfectly complemented the collection’s neon, statement-making pieces. The design captured the youthful energy and attitude of the brand, drawing attention and creating a memorable visual experience.
MEN'S LINE
For the men’s wear jewelry collection, the team leaned into a heavier, more textural aesthetic to reflect the strength and sophistication of the products. We incorporated wooden, leather, and metal details to create a bold, tactile environment that complemented the substantial nature of the jewelry. The design balanced rugged textures with refined style, enhancing the collection’s masculinity and creating a distinctive showroom experience.
LOOK BOOK AND TREND BOARDS
To support each collection, the team created dynamic trend boards that combined magazine clippings, textures, color palettes, and actual product samples. These boards were thoughtfully curated to inspire and guide the buyer, showcasing the vision for the collection. The trend boards were then transformed into a sleek, cohesive look book that the buyer could take with them, offering both visual inspiration and practical reference.
