CREATIVE DIRECTION: COURTNEY COUTU, ALISA MCCOY
ILLUSTRATOR: LUIGI LUCARELLI, HEDVIG H.S.
CREATIVE AGENCY: GELCOMM

Guess Who? has evolved from a classic game into a cultural touchstone for millions of families. In this comprehensive guide, the team delved into the brand's DNA, exploring the rich backstories of its iconic characters and the dynamics of how they interact with one another. This deeper dive not only revealed the heart of the brand but also helped to expand its narrative potential, bringing new layers of storytelling and personality to an already beloved game.