CREATIVE DIRECTION: COURTNEY COUTU, KARA SUMMERLY, ALISA MCCOY
MARKETING: MARISSA TOSELLI
MANUFACTURER: CREATIA
 

In 2021, our team designed Hasbro's classic characters for McDonald's Happy Meals, transforming them into toys that opened up to reveal mini, playable versions of popular games. We carefully crafted each character to maintain its unique personality and visual identity. To enhance the experience, we worked with different voice talent for the animated commercials and web content, ensuring the voices matched the playful, engaging personalities of the games.