CREATIVE DIRECTION: COURTNEY COUTU
STRUCTURE ENGINEER: PHIL HOWIE
 

This packaging was created for an extension of the classic Catchphrase game, focusing on maintaining the core brand equity while introducing a new, dynamic twist. The goal was to emphasize the active, sporty nature of this version of the game, which is designed to be tossed, while staying true to the essence of the original. The packaging features a sleek, curved silhouette that visually communicates the product's movement and energy, aligning with the game’s playful, interactive nature. At the same time, the design ensures it adheres to planogram standards, maintaining consistency with the original brand identity and ensuring seamless integration on retail shelves. The result is a package that is both visually striking and functional, appealing to a new audience while honoring the legacy of the Catchphrase brand.