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HOLD THAT FACE PACKAGE & BRANDING
CREATIVE DIRECTION: COURTNEY COUTU
PHOTOGRAPHY: CAKE MIX STUDIOS
STRUCTURAL ENGINEER: PHIL HOWIE
For this fun and interactive party game, I designed a vibrant and engaging package that captured the essence of its playful concept—expressing emotions through exaggerated facial expressions. The packaging featured a unique design, with a central mirror that allowed players to see their own faces alongside those of actors caught in the moment. The photoshoot itself was a key part of the design, with dynamic, expressive images that brought the game's humor and energy to life.



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