CREATIVE DIRECTION: COURTNEY COUTU
PHOTOGRAPHY: CAKE MIX STUDIOS
STRUCTURAL ENGINEER: PHIL HOWIE
 

Designed for a young adult audience, this packaging blends edgy design elements with playful energy. The juxtaposition of a black-and-white halftone face with a vibrant, grunge-inspired background makes the product visually striking, ensuring it stands out both in-store and in promotional photos. The unexpected placement of the logo over the mouth ties directly to the game’s theme of expressive gameplay, creating a strong visual identity that’s as dynamic as the experience itself.