CREATIVE DIRECTION: COURTNEY COUTU, KAT MURRAY, KARA SUMMERLY
 

For this project, we created an eye-catching, dynamic backdrop for Hasbro's gaming brands at New York Toy Fair, offering a bold contrast to the visual noise of the event. The predominantly white space with sharp, black marker-style details served as a striking canvas, letting each brand stand out while maintaining a unified look. Hidden surprises, like a secret room behind a moving bookshelf and several interactive "Easter eggs," added an element of fun and excitement, inviting visitors to explore and engage with the brands in an unexpected and memorable way.