CREATIVE DIRECTION: COURTNEY COUTU
UI DESIGN: ELIZABETH SIRAPANDJI
APP DESIGN: ELIJAH LAMOUREUX, JIM HAYES
PRODUCT DESIGNER: MATT SHOAFF
NARRATIVE DESIGNER: VALLEY SHAIA
JENGA DOWNFALL BRANDING: SCOT GETCHONIS

For this Jenga refresh, I focused on evolving a brand with strong existing equity. I began by redesigning the packaging identity—modernizing the classic Jenga logo, updating the signature burst background, keeping the recognizable color palette, and creating a dynamic falling-block render that brings new energy to the brand while honoring its legacy.

Once the core visual identity was established, I expanded it across the full brand ecosystem. The new branding was applied to a companion web app for an updated version of the game, a sizzle video used for sell-in, and a comprehensive brand guide detailing brick-and-mortar merchandising, digital merchandising, and marketing templates. I also developed a flexible system for future brand extensions, expansions, and licensing opportunities—ensuring the refreshed Jenga identity remains cohesive and scalable across all touchpoints.