For this Halloween-themed blind wine-tasting event, I developed the complete visual and experiential direction—from the overarching concept to every guest-facing detail. The challenge was to balance the playful spirit of Halloween with an elevated, adult sensibility, creating an atmosphere that felt mysterious, stylish, and immersive.

I crafted the event’s central theme and visual language, then extended it across invitations, signage, decor, and environmental storytelling. Rich, moody palettes and refined gothic elements set the tone, while subtle Halloween references kept the experience elegant rather than campy. Each touchpoint—from wayfinding to tasting cards—was designed to feel cohesive and thoughtfully orchestrated.

The result was a sophisticated, memorable evening where design elevated both the setting and the sensory experience of the blind tastings, leaving guests with a seamless blend of seasonal charm and boutique-event polish.