littlest pet shop thirsty pets line
CREATIVE DIRECTION: COURTNEY COUTU, KARA SUMMERLY
STRUCTURAL ENGINEER: MIKE AKIN
JUNIORS LINE
To tap into the unboxing trend within the collectibles category, the team designed a unique, interactive vending machine-style package. When opened, the pets tumbled out of the bottom, offering a fun and surprising experience for the consumer. Bright, playful colors and subtle nods to carbonated drink branding made the package pop on the shelf, creating an engaging and eye-catching display that heightened the excitement of collecting.
BLIND BAG SODA CAN & PDQ
Continuing the beverage-inspired theme, the team created a playful blind bag packaging design in the shape of a soda can. Made from a combination of vac-formed plastic and cardboard, the can featured a functional pull tab that could be opened just like a real soda can. Juicy, detailed graphics enhanced the authenticity, giving the product an immersive, collectible feel that delighted customers with every reveal.
