For the Hasbro Games branding system, I began by helping to develop the core Hasbro Games logo—an identity flexible enough to support a wide portfolio of products while remaining instantly recognizable. From this foundation, I created a series of seasonal badge variations that extend the brand across moments like holidays, summer play, and back-to-school.

This system was built for global application, appearing consistently across brick-and-mortar merchandising, e-commerce product pages, packaging architecture, and event materials. The result is a unified visual language that strengthens brand recognition no matter where players encounter Hasbro Games.

​

This work was made possible through the incredible partnership of my cross-functional peers. While I led the creative vision and art direction, these collaborators played key roles in bringing the project to life: Dustie Moore (Creative Design), Valley Shaia (Narrative Design), Peter Tittiger (Brand Marketing).