HASBRO GAMES BRANDING SYSTEM

CREATIVE DIRECTION: COURTNEY COUTU, DUSTIE MOORE
NARRATIVE DESIGN: VALLEY SHAIA
MARKETING: PETER TITTIGER
 

For the Hasbro Games branding system, I began by helping to develop the core Hasbro Games logo—an identity flexible enough to support a wide portfolio of products while remaining instantly recognizable. From this foundation, I created a series of seasonal badge variations that extend the brand across moments like holidays, summer play, and back-to-school.

This system was built for global application, appearing consistently across brick-and-mortar merchandising, e-commerce product pages, packaging architecture, and event materials. The result is a unified visual language that strengthens brand recognition no matter where players encounter Hasbro Games.