CREATIVE DIRECTION: COURTNEY COUTU, ALISA McCOY, JORDAN SCHORR, KENDALL VOLLUCCI
NARRATIVE DESIGN: KARA LARUE, CAMERON SINCLAIRE
ILLUSTRATIONS: JIM TALBOT

THIS CHILDHOOD CLASSIC HAS BEEN BLOWN OUT IN THIS BRAND GUIDE TO ENCOMPASS THE ENTIRE CANDYLAND STORY, INCLUDING CHARACTER AND LAND DEVELOPMENT, BRAND DNA AND MOODBOARDS TO HELP INFLUENCE ACTIVATIONS ACROSS THE BLUEPRINT. THIS GUIDE DID MUCH OF THE HEAVY LIFTING DURING THE CREATION OF THE FOOD NETWORK BAKING COMPETITION,