CREATIVE DIRECTION: COURTNEY COUTU, ALISA MCCOY
ILLUSTRATOR: HARRY MOORE
CREATIVE AGENCY: GELCOMM

The team took the iconic Operation game and transformed it into a versatile, multi-platform brand. By developing a clear brand personality, core promises, memorable characters, and engaging stories, we ensured that the brand stayed true to its roots while expanding into various products and experiences. Whether presented as a classic game, a consumer product, or a branded experience, the brand consistently delivered the same playful and interactive spirit that made it a beloved classic.