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2020 NEW YORK TOY FAIR
furREAL SHOWROOM
CREATIVE DIRECTION: COURTNEY COUTU, KARA SUMMERLY, KATHLEEN MURRAY
2020 NEW YORK TOY FAIR
The Furreal rebrand made its debut during the 2020 New York Toy Fair. The updated logo, new character look, and patterns create a backdrop for the product to be displayed.
2019 NEW YORK TOY FAIR
The Furreal area went from night to day, creating custom areas for specific areas such as Howling Howie, Cubby and the Walk-A-Long series.
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