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CANDYLAND BRAND EVOLUTION
 

CREATIVE DIRECTION: COURTNEY COUTU
ILLUSTRATION: JIM TALBOT

In an effort to make Candy Land more consistent with today's modern community and ideals, we re-imagined the game's characters to include different abilities, ethnicities, and ages while staying true to brand's creative and cheerful dna.

ORIGINAL CANDYLAND PACKAGING & CHARACTERS

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REFRESHED CANDYLAND PACKAGING & CHARACTERS

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NEWCAST.png
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