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CANDYLAND BRAND EVOLUTION
CREATIVE DIRECTION: COURTNEY COUTU
ILLUSTRATION: JIM TALBOT
In an effort to make Candy Land more consistent with today's modern community and ideals, we re-imagined the game's characters to include different abilities, ethnicities, and ages while staying true to brand's creative and cheerful dna.
ORIGINAL CANDYLAND PACKAGING & CHARACTERS


REFRESHED CANDYLAND PACKAGING & CHARACTERS





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